I 
have been following the blogosphere and Twitterati ever since the Google IaaS announcement came out officially. Within 24 hours, there have been umpteen number of articles, posts and tweets about how Google is all set to take Amazon head on! Almost 90% of the articles mentioned that Google is ready to lock horns with Amazon. But really, should Amazon be worried? No! Not at all!
Amazon Web Services is ahead of any Cloud offering by leaps and bounds. The sheer breadth of services that AWS offers is mindboggling. The API that AWS designed for each of its service is considered to be an industry standard so much so that even the competition is left with no choice but to endorse it. Google’s Cloud Storage API is fully compatible with Amazon S3 API. Whether it is asynchronous messaging for loosely coupled components, a high performance SSD based NoSQL database or a full text search service, AWS has got it all covered for you! From an early stage startup running a simple website with a database to a large enterprise crunching their Big Data on the Cloud, AWS is the preferred platform. And, mind you, Amazon didn’t get there overnight. It took a good six years and abundant conviction that got them where they are today. AWS is built on the same philosophy of Amazon.com – customer centric innovation. Have you ever seen any executive of Amazon taking a dig at the competition? In fact, while Google was busy enjoying all the media attention like a teenage celebrity, the leadership team at AWS would be prioritizing the next key feature to be added to EC2. Jeff Barr, Amazon’s Chief Evangelist and the face of AWS would quietly post a new blog that would pleasantly surprise the customers and send yet another shocker to the competition. Amazon doesn’t care about competition as much as they care about customers and that is one of the reasons for their success.
